Privacy Policy

Last updated: 30 July 2026 · Applies to Susan, the Akin Care chat assistant, and akin.care

In short: we collect what you tell Susan in conversation, and, only if you choose to share it, your name and contact details so our team can follow up. We don't sell your data, and we only use it to help your family and improve the service.

1. Who we are

This service is operated by Akin Care Pte. Ltd., a company registered in Singapore ("Akin Care", "we", "us"). This policy explains how we collect, use, and protect personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA").

2. What we collect

Data	When
Your messages to Susan	Whenever you chat with the assistant
Name, phone number, and/or email	Only if you choose to share it, e.g. asking to be contacted, or filling the "leave your contact" form
Usage and analytics data (pages visited, buttons clicked, chat engagement, general device/browser type, session recordings of on-site activity)	Automatically, while using the site, via our analytics provider (PostHog)

You do not need an account to chat with Susan, and you are never required to share your name or contact details to use the assistant.

3. Why we collect it

To answer your questions and generate a helpful response through Susan
To follow up with you directly, if and only if you've asked to be contacted or submitted your details voluntarily
To understand how the service is used, so we can improve it
To meet legal or regulatory obligations where applicable

4. How your conversation is processed

To generate responses, your messages are sent to Anthropic's Claude AI API for processing. Anthropic processes this data on our behalf to generate a response and does not use it to train their models under our commercial terms. We retain conversation history so Susan can maintain context within a chat session.

5. Who we share data with

We do not sell your personal data. We may share it with:

Service providers who host our infrastructure (e.g. Railway), process AI responses (Anthropic), or provide website analytics and session recordings (PostHog), strictly to operate and improve the service
Akin Care staff, if you've asked to be contacted, so they can follow up with you
Authorities, only where required by law

6. How long we keep it

We retain conversation and contact data for as long as needed to provide the service and follow up where requested, or until you ask us to delete it, whichever is earlier.

7. Your rights under the PDPA

You may:

Ask what personal data we hold about you
Ask us to correct inaccurate data
Withdraw consent for us to contact you at any time
Ask us to delete your data, subject to legal or contractual exceptions

To exercise any of these, contact us using the details below.

8. Important note about Susan's responses

Susan provides general information to help you understand eldercare options in Singapore. It is not a substitute for medical advice, legal advice, or an official eligibility decision from MOH, AIC, or MSF. For anything urgent or decision-critical, please contact the relevant agency or a healthcare professional directly.

9. Contact us

For any privacy questions, requests, or concerns, contact Akin Care Pte. Ltd. at hi@akin.care.

10. Changes to this policy

We may update this policy from time to time. The "last updated" date above reflects the most recent version.